Link Building

MEWS offers a linking service in which MEWS will take a website owner’s site and build links with other highly rated sites in order to achieve higher PageRankings in the search engines.

Link building or reciprocal linking is a mutual link between two websites for the purpose of ensuring mutual traffic as well as facilitating the ability for a website to increase its popularity by linking with other sites. If Scott’s website links to Claire’s website, and Claire’s website links to Linda’s website, the websites are reciprocally linked. Reciprocal linking is an integral part of the Search Engine Optimization (SEO) process because Google utilizes link popularity algorithms (defined as the number of links that led to a particular page and the anchor text of the link) to rank websites for relevancy.

An Inbound link is a hyperlink that directs you to a website without any reciprocal link; thus the link goes “one way” in direction. It is thought by many industry experts that this type of link is considered more natural in the eyes of search engines. Inbound links are also referred to as Incoming Links or one way Links. An effective way to utilize this method of linking is by circulating articles through various content forums and media. These articles should contain an About the Author box that includes a one way link back to the author’s URL. When publishers use these articles, those Inbound links help authors increase their page rank.

Three-way linking (siteA>siteB>siteC>siteA) is a more effective type of reciprocal linking. The intent of this method of link building is to create more “natural” links identifiable by search engines. There is more value in three-way linking than ordinary reciprocal links, which are usually done between two domains.

Multi way linking is a method utilized for the promotion of websites whereby websites create similar one way links that involve three or more partnering sites. This provides each website with a one way non-reciprocal link. Google and Yahoo’s latest search algorithms have evolved to the point where they favor websites that maintain a high level of incoming non-reciprocating (one way links) as opposed to websites that contain a high percentage of reciprocated links. Multi way refers to the fact that the link exchange is between three or more websites, however each link is singular by pointing to one other website. Other methods of linking that may increase your web presence may also include other indirect methods such as content, videos, loading images or RSS feeds from a third partners website.

Link campaigns are a variant form of online marketing and SEO. An organization endeavoring to increase the number of visitor to its web site can request that its strategic partners, professional organizations, chambers of commerce, suppliers and customers to add links from their web sites. A link campaign may involve mutual links back and forth between related sites, but does not require the reciprocation of links.

Forum signature linking is a method used to build backlinks to a website. This process entails using forum communities that allow outbound hyperlinks in their member’s signature. This can be an extremely fast way to build up inbound links to a website; it has the ability to produce targeted traffic if the website is relevant to the forum topic. It should be stated that forums utilizing the nofollow attribute will have no actual Search Engine Optimization value.

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About Us

MEWS is a full service web development Internet marketing company and technology integrator founded in 2003, by leading industry consultants with previous technology experience.MEWS is an Internet services and solutions company with interests in website development – Mobile applications– domain name registrations - web hosting.